Online banner advertising is a great alternative sourcing method that can work its tail off (we've proven it!), catching the attention of those talented but tricky-to-nab passive candidates and persuading them to apply.
But to ensure your banner advertising delivers a superb return on investment, you must have the right message, in the right media, for the right market.
the right market, the right media
Fuel Agency's media planning experience and skill is unparalled in New Zealand.
After all, we've been specialists in NZ recruitment advertising for over a decade, and consistently at the forefront of new media channels and technologies.
We can help you zero in on specific age groups, locations, levels of education and other strategic targeting factors. From advertising on social
media heavyhitters YouTube and Facebook, to advertising on New Zealand's most-popular websites such as TradeMe, the TVNZ network of sites and the Stuff.co.nz
websites, simply tell us who your ideal candidate is, and we'll do the rest.
Most banner advertising can be purchased on a Cost per Click / Pay per Click (CPC / PPC) basis, meaning that your ad will be seen by its intended target audience, but you'll only pay if and when someone takes action on your banner ad by clicking it.
… and the right message
Put simply - banner ads work best when the concept is clever but the message is clear.
Our team love nothing more than getting their teeth into a nice juicy bit of advertising creative. And we've got big ideas that won't break the design budget.
Here's just one of the recent banner ads we've crafted for a client in the recruitment advertising space.