Sultans of Search

Wednesday, June 01, 2016

Picture the scene: you’re grabbing dinner, or thinking about getting your tyres rotated, maybe you're wondering about hiring a plumber, or finding out what’s going on somewhere you’re visiting, what do you do first? If you said “check Google” then congratulations, you’re one of the 620 million daily visitors doing the same thing. And why not? It’s great at its job and it’s everywhere. It killed Jeeves, shutout Alta Vista, pulled the plug on AOL and is so ubiquitous it’s hard to imagine a world without it.

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