are the days of employer branding numbered?

Thursday, September 18, 2014

Employer brand was a term coined in the late 1980's. But are we doing our organisations a disservice by having a separate term for marketing the workplace? Rather than being on the periphery of business strategy, employer brand is becoming a central element to companies' success... 

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turning employees into advocates

Tuesday, September 16, 2014

Your best employees are also the source of your next best candidates - in terms of both volume and quantity! Here are just a few ideas to help you leverage the recruiting power of your team… 

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what to do in a dry talent pool?

Friday, August 29, 2014

According to the most recent Roy Morgan NZ employment research, New Zealanders in paid employment are generally a very contented bunch!  In fact, 77% of Kiwi workers are satisfied or very satisfied with their jobs - the largest percentage in over a decade! So, what does that mean for NZ HR and Recruitment professionals?  

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5 benefits of building an employer brand

Thursday, July 10, 2014

HR professionals understand better than anyone, perhaps, that a company can be made or broken on its employees. Your team can be your greatest asset, or your most damaging liability.  So why would you simply rely on those job seekers who happen to see a Job Ad and deign to apply, rather than building a brand that attracts top talent to seek you out? 

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insights - getting to the very heart of your brand...

Tuesday, July 01, 2014

We've recently been through a transformative time, focusing down on what makes Fuel great, and at how our brand communicates that. 

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fuelling workplace culture

Monday, June 30, 2014

A well-oiled company culture is key to attracting quality employees and keeping your business moving forward…  

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