friday fun - clever, creative recruitment ads

Friday, November 21, 2014

Showing off your employer brand in a clever, creative way can really set you apart from bigger names with bigger budgets, and help you get the attention of hard-to-impress quality candidates that fit your culture. With this in mind (and because it's Friday) we've rounded-up a bunch of recruitment ads to inspire your next one...

creative-recruitment-marketing

Put your skills to better use! Great concept and easily created on a small budget. Remember, a creative recruitment campaign doesn't have to cost thousands to produce.

mcdonalds-recruitment-advertising-design

Another hot one from Macca's! And here's a tip - hone your recruitment advertising down to the one most tangible, desirable 'selling point' of joining your organisation, and focus your advertising creative on that.

funny-recruitment-advertising

To work in a lively bar environment, you need a sense of humour and a quick mind - making this the perfect recruitment ad for such a position. This simple, small black and white ad punches well above its weight!

recruitment-marketing-advertisement

If you're going to work in radio sales, you'll need to. 

apple-employer-brand-advertising

Classic recruitment genius from Apple.

This viral video from Twitter (with over 1 million views!) absolutely nails clever and memorable recruitment. It's a parody of cliche recruitment videos, and even the CEO stars in it.

Bonus takeaway tip from this one - come up with a short, memorable tagline for your campaign, and use it as a custom call-to-action: a URL (linking to your careers website); a hashtag; a new @username for social media,; or even a special email address for applications. Here, Twitter uses @jointheflock


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