search engine rankings - tips for the top

Wednesday, August 20, 2014

We all know by now how important it is for your website to be found in a Google search, but are you still struggling to get a one page spot? Here are a few tips to help you improve your ranking…

content is king! 

The golden rule of Search Engine Optimisation (SEO) is this: Content is King. The more of a resource your website is for searchers, the better it will rank - so make sure your website is chock-full of relevant, comprehensive, unique, well-written text, and pages of information that focus on your target keywords.

links are queen

Take the time to build a network of 'backlinks' - links from another website to yours. And do your best to ensure that the link to your website includes keywords. For example: if a target keyword for your business is 'red widgets', then having 'red widgets' in the link text will be much more beneficial to your rankings than something like 'click here'. 

Quality is much more important than quantity here - if there is no logical reason for another website to link to yours, you're better off without it - in fact, irrelevant links to your website can now be identified by Google, and you may be penalised for them!  

it pays to be social

Being active on social media can really help your website's Google rankings, for a number of reasons. 

On that note, make sure to add sharing tools to pages and elements of your website - to encourage your website visitors to pin your website images on their Pinterest page, tweet content from your website, share it on Facebook, etc. 

bloggers are leaders

Having an information-rich blog on your website is a brilliant way to improve your rankings. Just make sure you update it regularly - once a fortnight at least. Google loves fresh content - websites that are hardly updated are considered much less relevant. 

As you create each new blog post, include keywords throughout your text. Don't jam them in, just try to write them in naturally. Each blog post is effectively a new page on your website that Google can 'crawl' to find keywords. 

titles are tops

Every single page of your website should have a unique, keyword-rich Page Title that summarises the content of that page. And if you feel you need to have the name of your company in it, put it at the end. • 

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