Here are 10 easy-to-apply tips for getting more Fans on Facebook...
add facebook button to email signature
Let's begin with the basics... if you haven't yet added an attractively-designed Facebook button to your email signature, start here! Every email should include a clickable link to your Facebook Page. Most of us are emailing hundreds of times a week, which means hundreds of opportunities for exposure.
add vanity page url to your business card
This really follows on from number 1 as a basic fundamental... on your business card (and all other marketing material, for that matter), you should boldly print the URL to your Facebook Page.
By this stage, hopefully you do have your own 'vanity URL', so people can find you at facebook.com/yourcompany, rather than the default URL you're given when you set up a Page (an awful long URL of random numbers and letters)
To get your own vanity URL, go here: facebook.com/username
clear and direct invite
Forget the subtle approach - sometimes you need to just get yourself in front of your audience and ask them to take action!
Use your company's email list to send a special email invite to join your Page. Or invite new customers to join your Page through an advertising campaign.
Here's the key, though: you need to do more than just say “Hey, come like our Page!” You need to give people some kind of incentive to do so. If they make the effort to become a Fan, what's in it for them? The incentive could be (a) the type of content, information and resources you will be sharing with Fans through your Page, (b) the promise of regular VIP 'Fan-only' offers and exclusives, or (c) an entry into the draw to win a major prize - each new Fan gets an entry.
embed facebook activity in your website
Facebook allows you to embed a condensed 'live' version of your Facebook Page - called a Like Box - onto your website. The updates happen in real-time, meaning activity on your Facebook Page will show immediately on your website.
It's easy, free, and only takes a few minutes to add a Fan Box to your website.
For more information on how to go about it, click here. Visitors to your website are 'interested parties' already, and the Like button within the widget make it so easy for them to click one button to instantly follow you over on Facebook... without making them leave your website!
up the engagement
On average, Facebook Page posts reach only a very small percentage of a Page's Fans! Hardly seems fair, does it - after all, they signed up because they want to hear from you. The only way to get seen in more of your Fans' newsfeeds (aside from paying Facebook to serve your post to more of them) is to increase the level of engagement on every post.
Engagement means getting people talking about or interacting with your post - liking it, sharing it and commenting on it. When engagement increases, so to does your exposure in the newsfeed. And when your exposure increases, your fan base increases.
So, if you want more Fans over time, you simply have to put in effort to create awesome, interesting content, and engaging your Fans with that content. Ask questions, seek Fan feedback, and interact with people on a level they're not getting from other Facebook Pages.
timing is crucial
One of the easiest, quickest ways to improve your engagement and exposure is to time your updates during the key times of the day (and days of the week) when your Fans are more likely to be active on Facebook.
Discover those 'high traffic windows' and make the effort to post (and be ready to engage) during those times. Hint: look for this button within your Page's Insights section
ask for action
Marketers know this already... if you want your audience to take a specific action, you actually have to ask them to do it! And now there are multiple studies that prove it - including a social Call-to-Action in a Facebook Post does indeed result in more Likes, Comments and Shares!
Phrases like "leave a comment/Like this post/share this post if ..." can do wonders to spark engagement among your Facebook Page fans and visitors.
Whittaker's are great at asking for what they want!
get staff involved
Encourage your team to dive in to your Facebook activity by Liking, commenting on or sharing your Page's posts. Because, as we've just learned, the more people who engage with a Facebook Page, the more likely it is to appear in the Newsfeed of other Fans.
Just as it is in the real (offline) world, your business can grow strategically by networking with and aligning itself to other businesses. Make a list of all the businesses you would like to be aligned to, and have your Facebook Page become a Fan of their Facebook Page.
Facebook now offers some of the most targeted advertising you can imagine and you can use these Facebook adverts to get your Page in front of drive prospective new Fans.
This is an incredibly effective method of increasing Fans. Whether your budget is $5 per day or $50 per day, you can choose an option that works for you and continue to bring in new Fans consistently.
Like more help with creating a revenue-generating Facebook presence? Contact our socially-savvy team today!