In a war for the best talent, HR must either start thinking like marketers, or start working closely with their organisation’s marketing team.
That awesome consumer brand that marketing have invested so much in building? It is being diluted, even damaged, by out-dated application processes and dull-as-dishwater job ads.
Remember - the same people who we’re trying to hire come from the same pool as those we’re trying to sell to!
As 2014 draws to a close, now is the time to begin a conversation – HR and Marketing together – around how the employer brand can be championed in 2015.
Set a strategic planning date in the calendar for the first week back in January. And invite the CEO, too.
Recruiting and retaining the best talent; increasing staff engagement; luring high-performers away from your competitors… these are board-level concerns. A workplace culture that’s alive and well and expressed through an authentic employer brand will deliver more cost-efficient recruitment and a better quality of staff.
Staff who represent that all-important consumer brand beautifully.