Recruitment Advertising

Jason Marra founded Fuel Agency close to 10 years ago, after managing an international recruitment advertising company. 

He knew HR teams needed (and deserved!) more from their recruitment advertising and communications – more creativity, more strategy and more care.

“The industry takes a narrow focus of what recruitment advertising is, and to be blunt, it’s often after the easy dollar without considering what’s in the client’s long term interests. I have built an agency that recognises that recruitment advertising isn’t a one-off event, but an ongoing, strategic process that’s critical to the success of just about every organisation.” - Jason Marra, Director

Best-in-Class Recruitment Solutions

Give us a brief and a budget and let us put together a complete recruitment media plan for you - across print and online channels, and at the lowest negotiated rates available. We’ll schedule and book it all for you, and then develop advertising creative will make candidates sit up and take notice.

We’ve developed hundreds of nationwide campaigns, along with international recruitment campaigns targeting talent in the UK, Europe, Australia and the Middle East.

80% of your possible workforce aren’t searching job boards. But they are online, and they are absolutely open to opportunities.
We'll help you get in front of these talented passive candidates, and get their attention.

Job Ad Lab

Hundreds of NZ recruiters use Fuel’s Ad Lab to save time and money in advertising job vacancies

We developed our Ad Lab service specifically with busy HR professionals in mind! Ad Lab is an online dashboard that lets you create a recruitment campaign in just minutes - be it on Seek, TradeMe Jobs and other job boards, through to print classifieds and more. We'll design a suite of on-brand print and online templates for you, and then you simply order your advertising through the step-by-step system. Easy, quick, no-fuss!

It’s a service we have been offering for over 10 years (that’s over 70,000 ads created!), and in every case we have saved our clients both time and cost.

Why Use Ad Lab?





Marketing the Workplace: