Employer Brand Creation

To attract and retain the best people, you need a visible, compelling employer brand.

An investment in your employer brand is, without question, a solid one. 
Studies show that a strong employer brand will benefit your business and your bottom line:

Employer branding is a growing priority not only for progressive HR teams but, more and more, for marketing departments and executive management.

Employer Branding Process

Together, we will discover what makes you a special company to work for, how you need to be perceived if you want to capture and keep the best and brightest.

The process begins with discovering the DNA of your organisation and distilling this into a compelling brand story - your employer brand values and personality, benefits and culture.

A word on your Consumer Brand

Your employer brand can support and strengthen (or weaken and undermine) your overall consumer brand.

That’s why we work together with both HR and Marketing Departments, ensuring your new employer brand is one that complements and adds value to your consumer brand.

Communicating your Employer Brand

We can help with: