For over 10 years, The Good, The Bad & The Ugly (GBU) Report has been the NZ accounting industry’s foremost benchmarking tool. An analysis of results across hundreds of NZ firms, it’s the largest survey and report of its kind, and a powerful yardstick for how well a NZ accounting business is performing
The report is an annual labour of love for CCH Business Fitness (part of the global, market-leading business intelligence brand Wolters Kluwer).
In 2014, we worked with the CCH team to completely re-design the report, elevating the aesthetic to better fit its market-leading status and using design to improve the hierarchy of important statistics, report findings and insights. We are again working with CCH in 2015, extending our design and marketing services to encompass the GBU email marketing, online advertising and more.