A founding client of Fuel Agency, we have been working with Geneva Healthcare for close to 10 years.
As a leading light in international healthcare recruitment, Geneva’s recruitment advertising needs have frequently crossed international date lines. We have planned and executed scores of Geneva campaigns here in New Zealand, as well as in Australia, The Middle East, UK and Canada, recruiting for high volume hires and highly specialised roles alike. We provide creative campaign concepts, design, copywriting and full-service media management (including online).
We’ve also taken the journey with Geneva as their business model has changed; from recruitment and placing of healthcare professionals internationally, to a focus on the home-based care sector here in New Zealand.
With a new direction demanding a new brand, we worked with Geneva to discover and communicate their authentic, compelling brand story, giving it life through a new visual identity. An essential element of this process was developing a brand that must resonate with and attract prospective clients equally as well as it resonated with and attracted talent.
We’ve then helped Geneva bring their new brand it to life – through an internal values campaign; signage, vehicle livery and stationery; an engaging new careers and clients website, induction programme, advertising templates, copywriting, photography and more.