How do you increase market penetration and decrease the time between purchases?
Easy, implement a savvy digital marketing campaign coupled with some fresh and tasty design.
We utilised Adwords and Search Engine Optimisation (organic traffic) to reach active customers – those who research health food products before purchasing.
To keep customers engaged we then served remarketing ads to those who showed ‘intent to buy’ and visited the NZ Blueberries website.
Passive customers were reached through a Programmatic campaign which read an ad to consumer mobile devices when they walked into a Countdown store
on a day there was a special on NZ Blueberries products.
The outcome was increased website traffic and conversion rates month-on-month with ad clicks up 97.64% and an average cost per click of $0.36 (previously $0.76).