‘Don’t tell me, show me’ is the mantra of today’s digitally connected world. And that’s just what we did.
In 2016 a public transport review took place for the Wakatipu area, resulting in a consultation process with the local community.
Fuel was tasked with job of creating an engaging campaign that would connect and inspire the local community to participate in the consultation process.
With a young audience, largely comprised of travellers and expats, our campaign needed to be light-hearted, fun, beautiful and clear.
The result was an illustrated and animated video which was shared across social media platforms, played in buses on route and printed versions on timetables and various other collateral.