The Western Bay of Plenty District Council wanted to attract qualified Building Control Officers to the region. This is a sector of the workforce suffering a shortage across the country and qualified talent is extremely hard to find.
Targeting Auckland and Sydney we used a mix of traditional and digital media to deliver the message across a range of platforms resulting in a great response from a notoriously difficult audience to reach. Using targeted digital media such as Facebook ads, search advertising, Programmatic and remarketing. These ads ran concurrently with a number of radio ads played on George FM and The Rock in key areas to attract attention. We wrote the script for the radio ads too.
This media mix reached across all audiences engaging the maximum amount of people.
The campaign resulted in a number of full-time positions being filled as people from metropolitan areas saw the ads and responded to the message.