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Fuel
The
Agency.

For ambitious organisations on a mission.

We deliver insightful strategy, inspired creative and efficient media.

The
CREATIVE
COLLECTIVE

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Fuel is an independent, New Zealand-owned, integrated, full-service Creative agency.
Our mission is the relentless pursuit of impact and effectiveness. From research, strategy, and creative to media planning and buying, our work is always driven by data and insight.
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We’re powered by an incredible team of passionate agency professionals. An internationally awarded cast, we are made up of thinkers, doers, problem solvers, and thought provokers, all with the single focus of being the best we can be in our chosen craft – be it media, creative, strategy or client service.

We’re invested in our clients’ business and results, creating partnerships with a long-term perspective. Our job is to make you shine while building your success.

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Overview

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The art and science of creating a unique identity for a brand that resonates with its target audience. It involves obtaining a deep understanding of a client audiences, defining the brand’s purpose, values, and personality, as well as identifying its unique selling proposition and competitive advantages. A strong brand strategy not only enables a brand to differentiate from its competitors, but also fosters brand loyalty and increases customer engagement. Our strategy will set the creative positioning, not to justify.

Eqalis
Brand Strategy
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Strat.
(01)

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The award-winning creative team work hard to understand your unique needs, before developing the big idea that drives every brand or campaign.

From concept development to final execution, we strive to push the envelope with kick-ass creative that resonates with your audience and translates into powerful results for your business.

Port of Tauranga brand
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Creative
(02)

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Media agnostic, independent and accredited, we’re a well-oiled machine for executing campaigns. We do everything from design to advertising placement, buying, and booking.

Media buying is about maximising the return on investment against budget. We carefully select the appropriate media channels and negotiate the best rates, ensuring that your money is used effectively to reach the right audience at the right time. Our media buying strategies are driven by data (loads and loads of it) and science.

Under Armour
Media Buying
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Media
(03)

47 Paerangi Place
Tauriko
Tauranga
New Zealand

Auckland
Level 1, St Kevin’s Arcade
2/161 Karangahape Road
Auckland
New Zealand

Jason Marra
Managing Director

Paul Lennane
Business Development Director

Contact