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Fuel
The
Agency.

For ambitious organisations on a mission.

We deliver insightful strategy, inspired creative and efficient media.

The
CREATIVE
COLLECTIVE

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Fuel is an independent, New Zealand-owned, integrated, full-service agency. Our mission is the relentless pursuit of impact and effectiveness. From research, strategy, and creative to media planning and buying, our work is always driven by data and insight.
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We’re powered by an incredible team of passionate agency professionals. An internationally awarded cast, the likes of which are not usually seen outside the main metros of the world. We are made up of thinkers, doers, problem solvers, and thought provokers, all with the single focus of being the best we can be in our chosen craft – be it media, creative, strategy or client service.

We’re invested in our clients’ business and results, creating partnerships with a long-term perspective. Our job is to make you shine whilst building your success.

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Overview

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Whether it’s brand development or a campaign strategy, our pragmatic process will drive results.

Our strategy will drive the creative idea and positioning, not justify it. We obtain a deep understanding of your audience attitudes, needs and wants, review the wider industry and your competitors. Exploring your organisation in depth, we uncover your uniqueness and competitive advantage, then define your brand purpose, values, and personality. The result is a strategy that strongly differentiates your business, resonates with your audience and increases customer engagement. We call this business engineering.

Australia Post
Brand Strategy
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Strat.
(01)

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The award-winning creative team work hard to understand your unique needs, before developing the big idea that drives every brand or campaign.

From concept development to final execution, we strive to push the envelope with kick-ass creative that resonates with your audience and translates into powerful results for your business.

Creative
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Media agnostic, independent and accredited, we’re a well-oiled machine for executing campaigns. We do everything from design to advertising placement, buying, and booking.

Media buying is about maximising the return on investment against budget. We carefully select the appropriate media channels and negotiate the best rates, ensuring that your money is used effectively to reach the right audience at the right time. Our media buying strategies are driven by data (loads and loads of it) and science.

Under Armour
Media Buying
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Media
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Bay of Plenty
90 Keith Allen Drive
Sulphur Point
Tauranga
New Zealand

Auckland
Level 1, St Kevin’s Arcade
2/161 Karangahape Road
Auckland
New Zealand

Jason Marra
Managing Director

Paul Lennane
Business Development Director

Contact