HR professionals understand (perhaps better than anyone) that a company can be made or broken because of its employees. Your team will either be your greatest asset or your most damaging liability. We know what our preference would be!
Based on that, why would you simply rely on those job seekers who apply for any ol’ ad, rather than building a brand that ultimately attracts top talent to seek you out? This is called an employer brand, and we’ve come up with five benefits of having one.
Faster time to fill
Having a community of keen candidates waiting to hear about your next opportunity—a talent pipeline if you will—reduces the amount of time it takes to fill any position. Ask any telesales worker, and they’ll tell you that inbound leads are far quicker to close than cold calls. The same is true in recruitment.
More staff referrals
It’s been said that there is no more powerful tool in recruitment than internal employee referrals. Plenty of studies have shown that referral hires are faster, long lasting and a higher quality that other referrals. When you communicate your employer brand internally—to a point that it becomes a living, breathing part of your work culture—you’re far more likely to get candidate referrals from your staff are there to back you.
Top talent only, please
Having a strong employer brand will undoubtedly attract a higher quality of talent. When it comes down to it, great people seek great brands (and vice versa). Positioning yourself as an employer of choice enables you to attract more motivated, talented, high performing candidates.
Like attracts like. When you passionately communicate your vision and values you’ll ultimately attract candidates who are aligned with these. When you’re loud and clear about your workplace culture, candidates will ascertain (well before you’ve spent the time and effort of taking them through the entire application process) whether they think they’re the right fit for you and your team. Gone are the days where people are motivated by remuneration alone, so you’ll get more applications from people who are (or at least want to be) a good fit.
Lower cost per hire
Building a strong employment brand will grow a top quality talent pipeline, increase referrals, and increase the amount of those much-desired ‘good fit’ candidates. This all adds up (or subtracts?) to create a lower cost per hire; employer branding is a sound investment.
Stronger consumer brand
Lastly (and perhaps most importantly), being perceived as an employer of choice also helps develop your overall company brand, meaning you’re more likely to stand out from your competitors. Google and Apple are great examples of companies whose employment brand is a key element of their overall brand identity.
It makes sense (and dollars!) for employment branding to be shared by HR and marketing and communications departments to ensure your employer brand covers all facets of your identity. With Fuel’s history largely rooted within the employer branding and recruitment sector, it’s fair to say we know a thing or two about how to get you noticed (for the right reasons). For more information on employer branding and why it’s right for you, get in touch to start the conversation (we’ll even shout the coffee).