Michelle Sinclair, co-founder, created Modern CFO with one goal in mind—to help small to medium sized business-owners make their business dreams a reality.
Modern CFO are Chief Financial Officers, and they’re a brand new brand offering something pretty unique to the New Zealand SME market; they offer all the perks of Chief Financial Officers, without the full-time commitment. Clients will tap into a wealth of strategy-focussed financial accounting and business experience—as and when they need it—and with that comes a rare mix of high-level strategy, blue-sky thinking, and practical advice.
We were engaged to create Modern CFO’s brand identity, including a logo, website and stationery—watch this space for supporting collateral yet to hit the press! We collaborated with copywriters, photographers and web developers to bring this brand to life, and with our powers combined we created an identity that’s thoughtful, design-led, yet inherently functional from a digital, SEO, and communication perspective. We wanted to come out with a bang and show people that Modern CFO have a unique, innovative offering (considering the concept of a ‘virtual CFO’ is new to the New Zealand market).
Modern CFO a progressive duo, with the original brief calling for an identity that disrupted what you would generally expect from an accounting or data-focussed brand; they have a point of difference, and their identity needed to reflect that. The aim was to dance the very fine line between a corporate brand and something that pushes the boundaries in a visually engaging way; bold and structured visual elements mixed with a couple of quirky and data-esque identifiers bring the brand to life, suggesting that there’s perhaps more than meets the eye…