Cracking Christmas Communications

Christmas communications – be they social initiatives, emails, direct mail, gifts or a seasonal update to your website – need to be strategic. Bear in mind everyone to your left and right also has a message they are desperate to share during the festive season, so you will need to be smarter than most to make an impression. Get the most value out of Christmas this year, ask Fuel to take care of your Christmas communications – we’ll crack it!

What makes for a very merry message?

Have a plan. Is the season to be jolly of critical business importance to your business? Do you rely on a huge upswing in trade? If so, think ahead. Will you be running an offer? Should you be running an offer – perhaps just to loyal customers as a thank you? Should your message be going out in November or December?

Or do you just want to take the opportunity to be fun and irreverent? To spread some cheer and show the light-hearted side of your brand? If so, think about a video or gifts, a simple thank you message is nice but probably not going to cut through unless it is cleverly personalised (we can help with dynamic email possibilities).

Take the opportunity to be bold, try something a little alternative and trade on the open mindedness and sense of fun that the season lends.

Have fun with your customers or clients at Christmas but don’t waste their time, be humorous or useful – take the opportunity to meet them under the metaphorical mistletoe and sprinkle a little glitter on your messaging!

Contact us today about your Christmas communications and how we can help you, here are some fun examples of what we can do for you this jolly season.

Client Gifts

E-Newsletter

Website Update

Christmas Card

Christmas Promotional Material

Social Media Campaign

Contact us today to talk about solutions for you Christmas communications.

Our capabilities

Today’s brands must blend powerful storytelling with a creative use of technology to engage customers and drive behaviour that ultimately helps to achieve business objectives.

At Fuel we deliver brand success using a multidisciplinary team and approach; strategists, creatives and designers working collaboratively with our clients to combine data, planning and research, human-centered insights and creativity to build memorable, effective brand experiences and campaigns.