In today’s global marketplace, it’s not enough to just have a digital presence. You need to capitalize on opportunity and captivate real, live, human readers. Creating an optimized, functional, and interactive website is a must.
It’s time to end bad websites, once and for all.
To deliver digital results, a website must offer an engaging, dynamic user experience. Yes, graphics are critical to the design process. However, to optimize success, your site must provide more than compelling graphics.
Implementing these (relatively painless) standards as a non-negotiable design baseline can have a significant impact on the way you do business and connect with potential customers online for optimal ROI with every user engagement.
Here are the non-negotiable standards your website needs to implement today:
- Fast Loading
No one wants to wait (and wait and wait) for your site to load. Sites need to be designed with prompt loading times for all users on all devices (even the ones with slower Internet connections).
- Mobile Ready
Virtually everyone uses smart devices on a daily basis. Creating engaging, mobile-friendly designs that your audience can access whenever they want, wherever they roam is essential.
- Tracking Enabled
Analytics matter – it’s the best way to determine your website is actually doing its job. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.
- SEO Savvy
Don’t underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers, and for the search engines, always include on-page SEO tags and elements.
- Enabled CMS
We aren’t quite done with the power of the written word just yet. Consistently publishing fresh, original content not only captivates your audience, it can deliver invaluable, long-term digital marketing momentum.
- Conversion Optimized
Does your website need to be conversion-centric? Implement tools for creating campaign landing pages into your design. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.
- Email Marketing
Yes, email marketing is still a thing – and a highly effective thing at that. A site’s email capture forms should sync with the your email marketing system for seamless access and connection.
- Social Media
Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing customers to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.
- Strong Security
Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
When it comes to promoting your brand, it’s important to remember that you ultimately get what you pay for. Effective, intuitive website design is complicated. But the return is well worth the investment.
Trust our insight, talent, and experience as you navigate through the process to a final design that doesn’t just look great, but also achieves all of your critical online marketing goals.
At Fuel we implement all of these techniques as standard practice within our beautifully designed websites, future proofing your site for success. Ready to put an actionable plan in place to redefine the way your website preforms, contact us today.