We were tasked to create the global launch campaign for Aesop’s Sublime Night Masque. We based our creative positioning on the notion of the ‘alchemy of the night’, The creative captured the divine replenishing, creative and life-giving powers of the cyclical rhythms of the moon.
Creating social content that bled seamlessly in to the in-store experience, the campaign consisted of over 70 touch-points ensuring the consumer journey was a cohesive, inspirational one that provoked existing lovers of the brand towards purchase and recruited an inquisitive new market.
While its primary business is skin care, Aesop is also known for consistent cultural engagement. It has collaborated with The Saturday Paper since 2014; other literary partners include The Paris Review and numerous writers’ festivals around the world.
We were tasked with the global communications campaign and in-store activation of the initiative.
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