DIGITAL AD SPECS

Display Creative Specifications

Landing Page URL: With UTM if required
Creative File Format: HTML5*, GIF, JPG, PNG
Backup Images mandatory for HTML5 Creatives (Under 39 Kb; GIF, JPG, PNG)
Creative File Size

• • 110 KB Jpeg and animated GIF
  • 150 KB HTML5 (with 39KB for backup images)

Creative Dimensions Desktop: 300×250, 728×90, 160×600, 300×600, 120×600, 468×60, 970×250 etc
Creative Dimension Mobile: 300×50, 320×50, 320×100, 300×250 etc
Creative Animation: Non user initiative max 3 loops – 30sec
Other Requirements: Contrasting borders required for all Creatives

Video Creative Specifications

Landing Page URL: With UTM if required
Creative File Format: MP4, AVI, FLV, MOV, M4V, MPEG, OGA, OGG, OGV, WebM, WMB
Creative File Size: 1 Gb max
Aspect Ratio: 16:9 or 4:3
Companion Banners (optional): 300×250 200 Kb max
Note: KPEX has large volume of inventory for 15sec video

Native Tech

Google Native

Logo specifications:

Minimum size: 100 x 100 pixels
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Color model: RGB (CMYK is not supported)

Image specifications:

Minimum size: 1200×627 pixels
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Color model: RGB (CMYK is not supported)

Square image (optional):

Minimum size: 627×627 pixels
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Color model: RGB (CMYK is not supported)

Headline: 25 characters
Long headline (optional): 50 characters (This headline is shown instead of the short headline when there’s enough space available.)
Body text: 90 characters (The description text displayed below the image. Publishers may not respect line breaks or paragraph formatting)
Long Body text (optional): 150 characters
Caption url: 30 characters
Landing page URL: (with UTM if required)
Call to Action: 15 characters (This can be customised)

Yahoo Gemini

Ad title 1: 20–50 characters
Ad title 2: up to 30 characters (Note: Can be used only with an Ad Title 1 of 30 characters or less)
Ad description: 20–150 characters
Company name: max 25 characters
Display URL: max 35 characters (domain name preferred)
Landing page URL: up to 2048 characters (with UTM if required)
Large image: 1200×627 max file size 2MB
Basic image: 627×627 max file size 2MB (logo recommended)
Image format: JPG (JPEG) or PNG
Video: min 640×360 or 640×480
Video file size: 30MB
Minimum daily budget: NZ$18

Reference: emea.adspecs.yahoo.com/adformats/streamads/yahoonativeads/

Taboola

Ad title: max 35-45 characters
Description/Company name: 5–25 characters
Landing page URL: up to 1024 characters (with UTM if required)
Image: 1000×600 minimum, max file size 1MB
Image format: JPG (JPEG) or PNG

Reference: help.taboola.com/hc/en-us/articles/115006880507-Title-and-Thumbnail-Best-Practices

Outbrain

Ad title: 30 to 80 characters
Company name: 5–25 characters
Landing page URL: up to 1024 characters (with UTM if required)
Image: 1200×800 max file size 2.5MB
Image format: JPG (JPEG) or PNG

Reference: outbrain.com/en_anz/amplify/guidelines