First and last.
DD slash MM slash YYYY
Provide a summary of your business, describe the market you operate in, the brand position and growth behaviour.
Is the competition direct or indirect? Where and how is the competition buying media?
What are you trying to achieve?
Build brand awareness
Grow market share
Launch new products or services
Target new customers
Enter new markets internationally or locally
Improve stakeholder relations
Enhance customer relationships
Improve internal communications
Build Industry Authority
Target Audience Profiles:
Provide your primary audience details below. Any subsequent audiences can be added under 'more information'.
Sports, Music, Art, Culture, Theatre (Specifics eg. sports - boating - yachting - sailing - catamarans...)
Purchasing, usage, reasoning, loyalty, status, occasion-based vs timing based behaviour.
Family size, religion, ethnicity, education and even income.
Consumer activities, opinions, interests.
The ones that your products and/or services can fulfil.
Annoying factors that your business/product/service can help solve.
Specific: Measurable: Achievable: Relevant: Time-Bound:
List the city/region you’d like to advertise in:
Is there any other media activity we need to be aware of:
(Name & URL)
Publications & Trade Journals
List your top 10 keywords relating to your business:
What is your unique selling point / offer?
Free shipping? Special pricing? Locational advantage…
What is your call to action?
Call, buy, order, browse, sign-up, get a quote.
Is there existing creative you'd like to use? If so, what format is it?
Key reporting metrics:
What we do
Brand & Creative
Marketing & Communications