Without the right media placements, even the most spectacular campaigns will fall on deaf ears. We make sure your message is seen and heard by the right people, at the right time.
Our media campaign strategy kicks off with planning and research. We analyse and interpret data, and use what we’ve learnt to pull together a 12-month current situation review, competitor analysis reports, and past campaign summaries.
Then, we move onto media buying and placement. From liaising with media suppliers and looking after deadlines, to checking over creative and managing changes, we take care of all the details – so you don’t have to. All while making sure your message, and your moolah, go as far as possible.
Media Planning
Finding the right media for your message is a fine art. Our in-house team will figure out where you need to be and when, giving you the biggest bang for your media buck.
We’ll go hard on the research, putting together a plethora of reports on everything from competitor analysis and media analysis, to media expenditure and consumption. We’ll also summarise past campaigns, taking note of any learnings of what worked, and what didn’t.
Media Buying
From radio and outdoor to digital and print, we’ll handle the ins and outs of media buying. Think of us as your handy middle-man; negotiating rates, interpreting media jargon and hustling on your behalf – so you’ll never have to lift a finger.
Production
Once we know where your message needs to go, we’ll help create all the collateral you need to communicate it cleverly, clearly, and effectively. Whether you need graphic design for a print ad, to film and produce a TVC, or animate a digital banner ad, we’ve got the people and skills to make it happen.
Content Creation
Content is king, and we can create you some truly kickass stuff, covering the whole production from go to woah.
Campaign Management
We’re not the set-it and forget-it types. We stay on top of progress during the campaign period, managing the process throughout with Fuel Dashboard. Fuel Dashboard is the specialised tool we use for all our digital campaign management, and to give our clients in-depth post-campaign analysis reports.
