Finding the right media for your message is a fine art.
The right media placements will super-charge the effectiveness of your creative and ensure your target audience is motivated to take action.
We make sure your message is seen and heard by the right people, at the right time.
As your advertising agency, our media campaign process involves:
- Understand exactly what you are trying to achieve
- Setting measurable goals
- Researching your target audience and uncovering their needs
- Outlining any constraints, budgets, deadline, and risks
- Researching media consumption habits, channel options, and competitor analysis
- Planning your media schedule, negotiating rate deals
- Booking and placement
- Creating and managing content and changes
- Providing post-analysis reporting
We take care of all the details – so you don’t have to. All while making sure your message, and your moolah, go as far as possible.
As one of New Zealand’s leading full-service advertising agencies, Fuel Agency is the right choice if you want to improve your advertising reach and effectiveness through optimal media selection. Free yourself up to run your business and delegate your media campaigns to us.
Media Planning
Finding the right media for your message is a fine art. As your advertising agency, our in-house team will figure out where you need to be and when, giving you the biggest bang for your media buck.
We’ll go hard on the research, putting together a plethora of reports on everything from competitor analysis and media analysis, to media expenditure and consumption. We’ll also summarise past campaigns, taking note of any learnings of what worked, and what didn’t.
Media Buying
From radio and outdoor to digital and print, we’ll handle the ins and outs of media buying. Working with us as your advertising agency means that you can think of us as your handy middle-man; negotiating rates, interpreting media jargon and hustling on your behalf – so you’ll never have to lift a finger.
Production
Once we know where your message needs to go, we’ll help create all the collateral you need to communicate it cleverly, clearly, and effectively. Whether you need graphic design for a print ad, to film and produce a TVC, or animate a digital banner ad, we’ve got the people and skills to make it happen.
Content Creation
Content is king, and we can create you some truly kickass stuff, covering the whole production from go to woah.
Campaign Management
We’re not the set-it and forget-it types. We stay on top of progress during the campaign period, managing the process throughout with Fuel Dashboard. Fuel Dashboard is the specialised tool we use for all our digital campaign management, and to give our clients in-depth post-campaign analysis reports.