Aurora Energy is New Zealand’s seventh-largest electricity distribution company by customer connections,
supplying power to 90,000 homes, schools, farms and businesses in Dunedin, Central Otago and Queenstown Lakes. They’re responsible for part of the region’s infrastructure, delivering around 1,300 gigawatt hours of electricity each year.
Currently Aurora Energy are in the process of consulting with their local community about future plans for the electricity network supply and infrastructure upgrades. As a part of this they needed an engaging, accurate and easy to understand communications campaign to help present the information. This is where Fuel Agency came in. We were engaged to develop the ‘Your Network, Your Say’ campaign identity and brand elements applied across media channels. Here’s what we’ve come up with so far…
