Blueberries NZ is an organisation dedicated to supporting and growing the Kiwi blueberry industry. They came to Fuel with a couple of juicy problems – and we solved them with a savvy digital marketing campaign, coupled with some fresh and tasty design.
Blueberries NZ wanted to increase its market penetration and decrease the time between purchases. It was a highly targeted problem, perfect for a digital-first approach – which just so happens to be one of our specialities.
We used AdWords and Search Engine Optimisation (organic traffic) to reach active customers – people who research health food products before buying them.
To keep customers engaged, we then served up remarketing ads to people who showed ‘intent to buy,’ and who visited the Blueberries NZ website.
We reached passive customers through a programmatic campaign, which served ads to consumer mobile devices as they walked into Countdown on days when there were specials on Blueberries NZ products.
The highly targeted campaign grew website traffic and conversion rates month-on-month. Ad clicks went up 97.64% and we saw an average cost per click of $0.36 – a massive improvement on the previous cost of $0.76.
