SonaSafe is Australia and New Zealand’s most advanced proximity warning system, using expert-developed technology to create safer workplaces.
SonaSafe came to Fuel looking for a new website that better reflected its brand story and would make them easier for a global audience to find.
SonaSafe needed a website that would help raise its global profile. SonaSafe was after an SEO-rich approach, that’d help the company be found easily – and generate stronger, higher quality leads. As part of the site development, SonaSafe also needed a brand visual identity that tied in with its logo, and highlighted its product.
We created a refreshed, redesigned website that quickly and clearly conveys what SonaSafe is all about.
We started with design, creating a visual identity using black-and-white imagery, and a red circle motif. Inspired by the red dot in the SonaSafe logo, the red circle also represented what its product does; creating a barrier of security around staff and customers. The pared-back palette of black, white and red, meant the yellow product stood out strongly against the illustrations and imagery used throughout the site.
Each page was created with search optimisation in mind. We researched SonaSafe’s biggest competitors, giving us a solid site architecture, structure, and list of keywords. To make generating leads simple, we created a dedicated space in the top right corner where potential clients could quickly and easily book a demo, or get in touch.
We created a clean and clear website that effectively communicated who SonaSafe is, and what the business offers. With a strong focus on SEO, we made sure SonaSafe was better positioned against its competitors – leading to a big boost in lead generation.
