Website Brief
Client Details
Company
Name
*
First
Last
Email
*
Phone
*
Date
MM slash DD slash YYYY
Account Manager
Grace Hakaria
Sally Welch
Budget
Website Live/Launch Date
MM slash DD slash YYYY
Current Website
1. What domain names do you currently own for this website?
Likes
What’s working well / what do we want to keep?
Dislikes
What needs changing?
Why are we undertaking this project/what outcome are you looking for?
Website goals (outcomes your looking for):
Analytics what goals are set up/what traffic are you getting to your current site?
Goal 1
Goal 2
Goal 3
Current Traffic
NB: this data is accessible via Google Analytics
Organic
Direct
Referral
Social
Competitors
Who do you think are doing a better job than and why?
Search Engine Optimisation
Who is your target market?
Geographical locations
Demographic
What are 5 search queries you would search to find your Website/Service/Product?
Name 3 Competitors to your business/product/service?
1
2
3
New Website - Functionality
Who are your target audience(s)?
(Age, Gender, Occupation types, Family status, Lifestyle, Location, Socio-economic, Like, Dislikes, Beliefs, Ethnicity)
Content Pages
Please list content pages you specifically want on your new website. If you have a preference where they sit (on the top menu or within subsection pages please state).
Functions and features required
Please list functionality and features you’d like to see on your new website. Eg. • Device Responsive • Content management system • Blog capability • Video content capability • Social sharing icons • Search box • Newsletter subscription • Phone number to call
Call to Action – what are the key action(s) we want people to take?
Call? Email? Fill out form?
Marketing your New Site
How do you expect people to find your website?
Google? Referral website?
Do you have an online marketing budget to promote your new website?
What are your new website conversion goals?
Goal 1
Goal 2
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