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Website Brief

  • Client Details






  • Date Format: MM slash DD slash YYYY



  • Date Format: MM slash DD slash YYYY

  • Current Website



  • What’s working well / what do we want to keep?

  • What needs changing?

  • Website goals (outcomes your looking for):

  • Goal 1Goal 2Goal 3 

  • NB: this data is accessible via Google Analytics
    OrganicDirectReferralSocial 

  • Who do you think are doing a better job than and why?

  • Search Engine Optimisation


  • Geographical locationsDemographic 


  • 123 

  • New Website - Functionality


  • (Age, Gender, Occupation types, Family status, Lifestyle, Location, Socio-economic, Like, Dislikes, Beliefs, Ethnicity)

  • Please list content pages you specifically want on your new website. If you have a preference where they sit (on the top menu or within subsection pages please state).

  • Please list functionality and features you’d like to see on your new website. Eg. • Device Responsive • Content management system • Blog capability • Video content capability • Social sharing icons • Search box • Newsletter subscription • Phone number to call

  • Call? Email? Fill out form?

  • Marketing your New Site


  • Google? Referral website?


  • Goal 1Goal 2 

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