Recently here at Fuel we've had the chance to do some fantastic and rather important campaigns for some great organisations around the country. In this instalment we're going to focus on 2 particular campaigns focusing on the power of digital marketing and the results a well run and well-managed campaign can have when you need to get the message out.read more...
Building brands from the inside out
When you build a brand from the inside out, you don’t just have customers and staff – you have fans and ambassadors.
You create a brand that is loved – by the public, and by the people who work for it.
We’re specialists in employer branding, helping progressive NZ businesses capture (and keep) the best and the brightest.
What we do is both a science and an art. We take the essential elements of communication - market, media and message - and craft the perfect formula to spark a reaction – a connection, a click here, a call, an apply now, a yes.
Want transformative change for your brand? Explosive growth for your business? Fuel can be the catalyst.
We create brands that both customers and candidates want to connect with.
marketing the workplace
for recruitment and retention
marketing to consumers
"Fuel has transformed the client-agency relationship for us with their results-focused approach and unmatched attention to detail."Papakura District Council
"Appointing Fuel was one of the best business decisions i have made."Horizons Regional Council
Otago Regional Council
Western BOP District Council
Annual NZ Accounting Report
ECAN Employer Brand
Geneva Employer Brand
Online Lead Campaign
Top Energy Employer Brand Values
Scion Recruitment - Induction Programme
St John Recruitment Advertising
Westpac Recruitment Advertising
Community Education Campaign
some of our clients
Under one roof, we strategise, develop and design a full suite of employer marketing services.
Picture the scene: you’re grabbing dinner, or thinking about getting your tyres rotated, maybe you're wondering about hiring a plumber, or finding out
what’s going on somewhere you’re visiting, what do you do first? If you said “check Google” then congratulations, you’re one of the 620 million daily
visitors doing the same thing. And why not? It’s great at its job and it’s everywhere. It killed Jeeves, shutout Alta Vista, pulled the plug on AOL
and is so ubiquitous it’s hard to imagine a world without it.
With a little effort (or the help of our Fuel Agency design team!) your LinkedIn Company Page can become a dynamic piece of employer branding - to lift you above your competitors and showcase what's special about your workplace. These recruitment teams have done a brilliant job with that simple LinkedIn rectangle...read more...
It's all very well telling you to engage with your candidate community on social media channels, but what are you supposed to talk about? Inspired by some of NZ's best Careers accounts, we've rounded up a swag of ideas on content you can share...read more...